As CleverTap points out, all of these responses speak to one thing: a poor user experience. Functionality is everything, and poor UX can guarantee the failure of your app. Google is creating apps to improve the experience of users and strengthen their connection to the brand. Google may own the most apps on the market, but Facebook ultimately wins with 4 out of the 5 most downloaded and most used apps. Also interesting to note is that all the apps in the top 5 are social or communication apps.
This aligns with findings about the most popular app categories more on that below. Of all the mobile apps in the Apple App Store, the most popular category for developers is gaming apps. Statista does not specify whether or not pre-installed apps are included in their data. As App Annie reports, the lines are beginning to blur between social apps and entertainment apps as new generations turn to them for similar purposes.
While users spend most of their time in social and communications apps, they frequent their music apps more than any other app type—launching them nearly 3 times per day, on average. This is a little hard to believe, considering how often users seem to log into Facebook, Instagram, their texting apps, and even email, on a daily basis. Millennials and gen Z are the two most tech-savvy generations with rapidly growing purchasing power. If your app targets these groups, understanding what makes them tick will help you persuade them to adopt your app.
On a daily basis, millennials open their mobile apps more than any generation prior. Are you one of them? Younger generations today are tech savvy and always on their phones. Build a great app, build their trust and loyalty, and they will come back time and again.
As ComScore points out, smartphone users between the ages of 13 and 24 are the heaviest mobile app users. This is supported by App Annie data , which shows that gen Z holds the crown for total number of sessions and total time spent per month in top, non-gaming mobile apps.
As App Annie also points out, gen Z is set to soon surpass millennials as the largest generation, so if your target audience falls in this age group, this is good news for you. Lastly, we round out this piece with some insights on mobile app revenue. Free apps dominate the market. Among app pricing strategies , the free and freemium models appear to be the ones that have consistently worked the best across app categories, given their increasing popularity.
Many of these apps still making money thanks to ads, add-ons and upgrades. Even though the App Store continues its domination in terms of gross app revenue, according to latest available figures, Google Play Store has far more registered publishers , compared to App Store , This is partly driven by the much higher level of adoption of Android in China and India.
Mobile app user statistics show that millennials are more comfortable making in-app purchases than they are buying apps. Millennials app users are a lot more finicky when it comes to the look and feel of the app based on app usage stats , while the functionality and benefits seem to be enough for most older users.
Investing time and effort in logo design is therefore critical. According to another study, the most popular color for general apps is blue, while red is the color of choice when it comes to food and beverage-related apps. Perhaps some companies need a better logo maker to retain their users. However, as another reminder that the appearance of the logo is important , there are many who choose to bring an app to the home screen because it looks good.
Mobile app usage statistics indicate that the likelihood of an app being opened is higher if it is on the home screen, which makes it all the more important to get the logo right. These figures are significantly lower for older age groups, indicating the high dependence of young users not just on their phones but on the apps they have downloaded.
In keeping with general app usage stats, the likelihood of smartphone users, in general, to allow push notifications from apps has also gone up in recent times. Even though data plans are getting better, for millennials, who form the target audience for many apps, the negative of very high data usage can trump any positives of functionality or design. An example mentioned is Pokemon Go, which got frequently deleted, despite its popularity, because of the data it kept eating up.
While app usage statistics point towards a few other important reasons why users delete apps like low utility, almost a quarter of the users in this survey also cited large app size as being an important reason. Many apps tend to bloat up because they want to offer features even when the phone is offline like dictionaries for language-learning apps , but there is a fine line between providing critical offline components and making the app too big, which app developers should keep in mind.
A fan of servers, networks, and web hosting, I unplug from the Web only when the temptation for a cold one is too strong to bear. Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Table of Contents. The number of smartphone users on the globe is 3. There were billion app downloads in TikTok is the most downloaded non-gaming app. In , the average smartphone user had 40 apps installed on their mobile phone.
These are some impressive numbers, right? Impressive App Usage Statistics for The question of how much time people spend on apps today still remains.
There are 3. Source: Bank my Cell The total world population in is at 7. Users downloaded billion apps in Source: Statista According to app download statistics , people downloaded billion apps from Google Play and the App Store. In March , TikTok was the most downloaded non-gaming app with over Source: The Hindu Business Line According to statistics on mobile app usage for , app usage has been on the rise, mainly due to the coronavirus-induced pandemic.
Source: Statista The mobile app industry makes billions of dollars in revenue every year. What about apps? Apps Downloads Statistics The world of mobile apps is fascinating. The numbers are getting bigger by the day.
Consumers are expected to download Source: Statista In , consumers downloaded The cumulative number of apps downloaded from the Apple App Store reached B in Source: Statista Apple App Store was created in , and, since then, there has been a consistent upward curve in the cumulative number of downloaded apps.
The App Store had over two million apps in the first quarter of Source: Statista, Statista According to mobile app downloads for , the App Store had the second-highest number of applications after Google Play during the first few months of There were almost 3. Can you build an app with GPS map services? But will it surpass Google Maps? Probably not. Even with a smaller mobile app market share, Apple users still spend more money.
But Apple users still dominate app spending, at nearly double the rate of Android users. Technology usage varies by generation. Mobile app usage is no exception. You probably assumed that younger generations spend more time using mobile apps than people who are older. If so, that assumption was correct. As you can see from the graph, people between the ages of spend about 1 hour and 15 minutes per day using mobile apps.
Even mobile users over the age of 65 spend close to an hour mobile apps every day. Not all mobile usage is created equally. In addition to the differences between operating systems, the usage will also vary by the type of mobile device that people use.
People have smartphones, tablets, desktop computers, and laptops. You can even access content and apps from smart TVs, watches, smart home devices, and smart vehicles. But there are certain categories that are dominated with smartphone app usage.
These are the top categories that people turn to their smartphones for. Logically, it makes sense. People need to access maps and GPS services on the go, so a smartphone is obviously the best choice. People have so many ways to buy online, yet they still choose to use smartphones at a high rate. News and information is another category that jumps out at me. If you recall from earlier, there are twice the number of smartphones worldwide than tablets 2.
But tablet usage is starting to catch up with smartphones. People download more apps on their smartphones and use more smartphone apps on a monthly basis. However, tablets outperform smartphones by a hair when it comes to paid apps or subscription purchases via an app. This could be a category that tablets will continue to control in years to come.
While tablets may not be as popular as smartphones, they are used for specific purposes. If you compare this graph to the previous one, you could conclude that a user is more likely to pay for gaming apps that are installed on a tablet. Since tablet screens are larger, the gameplay and user experience will be enhanced.
Like nearly everything else, behavior changes by location. This same concept can be applied to app usage. But other emerging markets like India, Indonesia, and Brazil are all seeing high growth rates as well. As technology advances and becomes increasingly accessible in emerging markets across the globe, the potential for targeting international consumers with an app can be appealing for certain businesses.
In many ways, this graph mirrors what we saw previously. As downloads rise in India, it makes sense that users would spend more time using apps.
There is one thing that remains consistent across the board for each of these countries. The time spent on mobile apps is growing each year. Take a country like Italy, with a fraction of the population compared India. Android dominates the global market share.
These figures are growing every year, and along with it, the market for mobile apps. In the below report, we have gathered specific data relating to app downloads and usage. These are intended to give us a better idea of just how many apps are being downloaded every year, which of these are most popular, and how they are being used.
We have collected data and statistics on iOS and Android app downloads. Read on below to find out more. By signing up you agree to our privacy policy. You can opt out anytime.
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